Not only does our latest collection, Gracilia, add a new iconic shape, it also introduces an elegant color scheme to our offerings. Our indigo wood stain is a deep, rich blue perfectly suited for honoring excellence in style.
Our bold departure from natural hues was a considered and carefully researched choice. Blue proves to not only have universal aesthetic appeal, it also has important precedents in recognition, fashion, art, architecture, and color theory. Learn more about this shade’s significance below.
Blue has had a long and powerful history in art and design, from Van Gogh, to Matisse, to Josef Albers and the Bauhaus. Yves Klein, who centered his creative work on the color, is quoted as saying, "Blue is the invisible becoming visible. Blue has no dimensions, it is beyond the dimensions of which other colours partake."
Style is a way to communicate without speaking. Blue shades of cloth have been treasured and traded for millennia along the silk road. Blue is associated with confidence, authority, reliability, and loyalty. Darker blues in business attire are especially appropriate for important presentations, meetings, and interviews because they convey expertise and strong work ethic. Many uniforms are made in shades of blue for these very reasons.
Across the world, blue is a recognizable feature in varying styles of architecture. Brilliant shades of blue can be found in residences and institutions alike. Stunning signature blue accents are seen across Greece as well as temples and mosques in Arabic regions.
Scientists at the University of British Columbia conducted a study about the influence of color and found that shades of blue have a calming effect. Through familiarity with the sky, water, and ocean, most people associate blue with openness, peace, and tranquility. Blue is also correlated with intelligence, trust, and efficiency. It is commonly linked to knowledge, authority, and reliability. Thus, many banks, insurance companies, and investment firms use the color blue in their branding.
The blue ribbon has long symbolized high quality and excellence. From Cordon Bleu, to the Blue Riband, to Japanese medals of honor, this color is used to denote top prizes. We are excited to continue the tradition of blue in recognition with innovative and elegant interpretations in our Gracilia Collection.